In the early days, databases housed primarily transactional information, such as the purchase price of an item or the tracking of inventory. Databases were useful in answering specific queries but could rarely tackle more significant, theoretical questions, like “Who is at risk of defaulting on their payment?” or “Is the customer satisfied?”Today, however, the number of data streams at our disposal has grown exponentially—and so has our ability to ask, and solve, complex questions. Organizations can now pull data from financial apps, geolocation data, social media posts, and even smart sensors on cars, buildings, and gadgets. This surplus of data streams, along with the accessibility of connected devices and plummeting cost of data storage in the cloud, has opened a world of possibilities for organizations ready to harness the power of analytics to improve business outcomes. Modernizing your data strategy empowers your team to automate decision-making, foster innovation, and do a whole lot more. In this e-book, we’ll explore five primary reasons it’s time to rethink your approach to data—and show you how to get there
We use and store cookies on your computer. These cookies are used to collect information about how you interact with our website and allow us to remember you. We use this information in order to improve and customize your browsing experience and for analytics and metrics about our visitors both on this website and other media.
If you decline, your information won’t be tracked when you visit this website. A single cookie will be used in your browser to remember your preference not to be tracked.