HUMAN-CENTERED DESIGN & USER EXPERIENCE DESIGN
Designing for people. Human-Centered Design (HCD) is uniquely situated to arrive at innovative solutions that are desirable, feasible, and viable. The process is designed to get us to learn directly from people, open ourselves up to a breadth of creative possibilities and drive efforts toward the right solution.
Design for people first
Enquizit will work to empathize deeply with users and innovate the right solutions by adapting and using IDEO and Luma Institute’s HCD and Design Thinking methods and techniques to design approaches to meeting user needs in the most impactful and human-centric manner possible. As methods evolve in response to new and complex challenges, our team will help customers in designing solutions to fit people first. The ongoing iterations will dictate the measures required to develop a strategy for users and some best practices adopted by leaders in innovation. Enquizit will follow proven strategies to ensure that our HCD efforts are having maximum impact across the wider business.
Human-Centred Design (HCD) offers several human-centered methods and techniques that ensure ongoing user input. Though no two projects are alike, we draw from the same initial and proven kit of HCD methods for each of them. A package of 60+ methods in the process offer a comprehensive set of exercises and activities that will help Enquizit design our HCD approach. We will use some of these methods twice or thrice and skip some as we work through our customer’s needs and challenges.
Our HCD Methods
"The reason we share our HCD methods is because it’s not about the methods themselves, but the people using them. Our secret sauce to making HCD success within the organization and on projects is the passion that is within our HCD designers, UX designers, UX researchers, UI designers, and HCD workshop facilitators.
Designers use these HCD methods in our projects as a path to continuous innovation and most importantly placing users squarely at the center of our work:"
Discovery Research & Methods
- Primary research
- Ethnographic research
- Participatory research
- Evaluative research
- Secondary research
- User and stakeholder interviews
- Iterative usability studies
- User surveys
Discovery Research & Methods
- Focus groups
- User personas
- Journey maps
- Heuristic evaluation
- Stakeholder mapping
- Feedback from users, experts, and subject matter experts
- Comparative experiments
Discovery Research & Methods
- Participant observation
- Fly-on-the walls
- Contextual inquiries
- Card sorting
- Peers observing peers
- Defining the audience
- Immersion
- Measuring and evaluating data
Ideation Methods
- Ideation workshops
- Co-creation design workshops
- Importance vs. difficulty matrix
- And more
Prototyping Methods
- Wireframes
- Mockups
- Rough-and-ready prototyping
- Interactive prototypes
- Simulation and modeling
Iterate & Validation Methods
- Usability testing
- Usability studies
- Metric testing
- Focus groups
- Feedback from experts
- Participant observation
- Simulation and modeling
Our HCD Process
In the Inspiration Phase, Enquizit will create a research plan and execute the plan. We will build deep empathy with users and stakeholders, and other relevant user groups and turn what we have learned through the Inspiration Phase into the right solution for end users.
By remaining focused on the people we are designing for, asking the right questions and co-creating, we will achieve our goals to better the user experience of end-users. After understanding users and their needs, Enquizit will follow its Human-Centered Design and Design Thinking Process and use an Agile development approach to deliver the modernization for users.
In the Ideation Phase, Enquizit will enable users to iterate on the need findings through the process of creative brainstorming and ideation to come up with a prototype that will support users through HCD ideation and design workshops, co-creation sessions, and collaborative design workshops.
In the Implementation Phase, Enquizit will choose the right activities and methods conducive to implementing the prototype, while continuing to test, solicit feedback, and ensure that risk is a main concern for these organizations.
However, design thinking’s focus on identifying problems and testing solutions allows for problem-solving in the middle of production. As a result, this saves time and reduces risk at the end of production.
Enquizit will continually iterate, evaluate, and test to bring continuous improvement for users by using some of our HCD methods that are driven by our passion to empower good.
